Sunday, December 29, 2019

Civil Liberties vs Civil Rights Essay - 716 Words

Civil liberties are our natural rights, such as freedom, equality and pursuit of happiness, which the government cannot modify by making new laws or by judicial interpretation. Civil liberties are important because it helps restrain the power of the government to dictate how we behave. This ensures that our daily life is not interrupted by authoritative figures that may just try to intentionally cause harm. Civil liberties contribute to the protection of our personal choices, such as the right to abortions. The bill of rights is important to civil liberties because it does not allow the government to govern our personal lives. Unfortunately, with this war against terrorism, we have given those authoritative figures the ability to mandate†¦show more content†¦Norma McCorvey, who was unable to care for her ready born child felt that abortion was the only solution for her unborn child. But with Texas law only allowing abortions as a means of saving the life of a mother, she was denied the right to an abortion. That’s when Texas lawyers, who were trying desperately to bring a â€Å"lawsuit of change†, felt that McCorvey’s case was the one they needed. Unfortunately for Norma, Roe v. Wade was not passed in time for her to abort her baby. Her lawyers argued the woman’s right to abortion was protected by the 9th amendment, being that the denying abortion was a violation of the right to privacy. Abortion ties into privacy; the right to privacy ties into the 1st, 4th, 9th and 14th amendments. The civil rights movement lays down the foundation of what most of us take for granted. In situations where racism, discrimination and sexual orientation was the justification of why one would be denied employment, a seat on the bus, or the right to vote, this movement was created to benefit all American people and has truly proven itself to be effective. In the case of Brown v. Board of Education, minorities argued that America was denying them the right to equal education opportunities. Those who opposed the idea of segregation felt that there was no such thing as separate but equal. They felt that this was an infringement on their 14th amendment rights. The court later agreed that education was the foundation for the AmericanShow MoreRelatedCivil Liberties Vs Civil Rights1134 Words   |  5 Pages2017 SLO 1 Civil Liberties vs Civil Rights Democracy in simple sense is understood as rule of people. As said by Abraham Lincoln,† democracy is government of the people, by the people, for the people†. In democracy all the power is seized by the people but, still we find many cases in different parts of the world that the political leaders and government officials and their families having more rights and power as compared to regular people. The violation of civil liberty and civil rights by the governmentRead MoreCivil Rights Vs. Civil Liberties901 Words   |  4 PagesSeptember 2017 Civil Rights vs. Civil Liberties In America, today there is a lot of controversy over human’s rights. This is not true of just today, however, this fight for people s rights has been going on for ages. There are two basic types of rights. 2 There are Civil Rights and there are Civil Liberties. Civil Liberties are a broader topic, such as the right to vote or the right to bear arms, they can be directly from the Bill of Rights or the Constitution. While Civil Rights are more specificRead MoreCivil Rights Vs. Civil Liberties1259 Words   |  6 PagesKirk Professor Sherry Sharifian GOVT-2305-71430 24 September 2017 Assignment One: 1 Civil Rights Vs. Civil Liberties As a citizen of the United States, one is granted many protections under law. 2 These protections consist of Civil Rights and Civil Liberties. Varying based on the person, these rights are very valuable and ensure that an individual free of harm for certain situations. Civil Rights and Civil Liberties have evolved over the years as our country continues to further its development. TheyRead MoreCivil Liberties Vs. Civil Rights1010 Words   |  5 Pages28, 2017 Civil Liberties vs. Civil Rights The two sequences are very similar in which they both deal with the freedom that comes with being an American Citizen. Civil liberties concern the rights that we have. They tell us what we are at liberty to do and what specific rights we have. Civil rights concern discrimination in place such as school, work and access to public places. Both are important to know and understand because though the government has control, we still have many rights that a lotRead MoreCivil Liberties And Civil Rights1083 Words   |  5 Pages2017 1 Civil Liberties vs. Civil Rights 2 Civil Liberties are basic rights and freedoms that we are guaranteed by the government. You can find them in the Bill of Rights and in the Constitution. Civil liberties are liberties that we as Americans feel safe to interpret on the daily basis. 3 Some civil liberties include, the right 4 for free speech, the right to privacy, the right to remain silent in a police interrogation, the right to be free from unreasonable searches of your home, the right to aRead MoreCivil Liberties And Civil Rights1081 Words   |  5 Pages1 McGahey 3 Megan McGahey Sherry Sharifian GOVT 2305 71430 20 September 2017 Civil Liberties vs. Civil Rights In the U.S. most use the terms Civil Liberties and Civil Rights interchangeably; although they both protect the freedom of citizens they do this in different ways. 2 Civil Liberties are limitations placed on the government. These are things the government is restricted to do, by the constitution. Things that could interfere with personal freedom. 3 For example, the 1st amendment says thatRead MoreCivil Rights And Civil Rights Essay1087 Words   |  5 PagesGovernment 2305 7 OCT 2017 Civil rights verses civil liabilities. Civil rights entail the basic need to be free from unequal treatment based on characteristics such as gender, race, nationality and disability among others. Civil rights are political rights, economic rights and social rights that are entitled to every citizen by birth in order to participate fully without oppression or discrimination against. Civil rights violation occurs in almost all phases of human rights. In case of employment peopleRead MoreCivil Rights And Civil Liberties1025 Words   |  5 PagesProfessor Sharifian Government 2305 September 28th, 2017. 1 Civil rights vs Civil liberties 1. 2 Define Civil Liberties; then define Civil Rights. How are they similar? How do they differ? Which civil sequence has more influence on your life as you know it to be now? Why do you believe this to be so? Civil rights and civil of liberties have regularly been the discussion of different locales throughout the years. In the achievement of social liberties and freedoms, laws and statutory arrangements have mustRead MoreThe Civil Rights Movement : Mary Dudziak1322 Words   |  6 Pagesof Cold Rights Civil War, showed how the civil rights movement effected American foreign affairs on an international level. She argued that the international ridicule helped the United States and the Civil Rights movements achieve what it did. She helps explain just how important the Cold War was to the Civil Rights movement and how the Civil Rights movement helped, America refreshes its image in the eyes for the world. However, not just lead and paly a major part in the Civil Rights movementRead MoreEssay on The Impact of the Civil Rights Movement883 Words   |  4 PagesAmericans to live as comfortably as they do currently. Civil rights were improved and the fields of technology, science, and medici ne soared. Ambitious geniuses were improving such topics, but little did they realize that they were actually shaping future American culture.The important achievements and discoveries made during the 1930s made life easier for Americans today. Although the civil rights movement was at its peak during the 1960s, the civil accomplishments made during the 1930s were just as

Saturday, December 21, 2019

Medical Ethics Final Essay Medicine - 1553 Words

Medical Ethics Final Essay Salem Mojadidi CSU Eastbay Professor Smith HSC 3720 November 21, 2014 The day I woke up and realized that my cousins were randomly sleeping on my bedroom floor knew there was something wrong; I was right. In the summer of 2005 my aunt was diagnosed with breast cancer and the doctor said that there was a 50/50 chance that she would live since it was in an advanced stage of cancer. My aunt spent the next few years back and forth from the hospital, from weekly checkups to chemotherapy it was starting to become her second home. Not to mention her hair falling out and going from being a healthy size to almost anorexic within a year. During those years my cousin would sleep over often and would express how much they hate being at home because their mother would always be in pain and snapping at everyone blaming others for her cancer. It was not until late 2006 that she was given the good news that her cancer was shrinking and going away. From then on after that news my aunt became really grateful, she had a complete three sixty from hating God and blaming ev eryone for her cancer to now becoming a righteous women. She would go to the mosque every Friday, pray every day, and find ways that proactively explained her cancer and the pain she faces every day. Middle of 2007 after battling cancer for almost two years she was finally Cancer free and fromShow MoreRelatedEthics in Medicine : the Relationship Between Law and Medical Ethics:1271 Words   |  6 PagesThe essay will discuss the ETHICS IN MEDICINE : The Relationship Between Law and Medical Ethics: Dispute and Legal Issues: A 32 year old woman was admitted to the Trauma Intensive Care Unit following a motor vehicle accident; she had multiple injuries and fractures, with several complications which continued to develop over the first couple of weeks. The patient rapidly developed Adult Respiratory Distress Syndrome, was on a ventilator, and was continuously sedated. Shortly after the patientsRead MoreThe Principle of Beneficence vs Patient Autonomy and Rights3234 Words   |  13 PagesSpecial Feature – Medical Ethics Essay Singapore Med J 2002 Vol 43(3) : 148-151 Deconstructing Paternalism – What Serves the Patient Best? N H S S Tan (This Essay won the Singapore Medical Association Ethics Essay Award (Non-medical Undergraduate Category) in 2001.) ABSTRACT On the motion that â€Å"medical paternalism serves the patient best†, this essay reviews current arguments on medical paternalism vs. patient autonomy. Citing medico-ethical texts and journals and selected real-life applicationsRead MoreAnimal Liberation By Peter Singer1329 Words   |  6 PagesKelsi Duncan Engl1030 Mr. Smith 09/24/2014 â€Å"Animal Liberation† Review Peter Singer’s essay on â€Å"Animal Liberation† was published in the New York Review in 1963. Ultimately, in this essay, Singer was trying to get humans to realize how they are treating non-humans, and that changes need to happen. Firstly, Singer claims that animals suffer just like humans do. He uses Jane Goodall and her chimpanzee research as an example. Jane Goodall taught a chimpanzee to talk with sign language, with this sheRead MoreProject Is Formatted Correctly Based On Our Developing Individual Interests And Personal Goals1493 Words   |  6 Pagespacket of work that contains, in this order: A) Title Page B) Final Draft C) At least one early/ rough essay draft D) Outline E) Brainstorm 3) I have read my work aloud, slowly. 4) The project improves on the following areas of compositional difficulty: I have been working hard on subject-verb agreement and using more effective words. My early drafts had both problems, but after having used BH Online, I feel confident that my final draft should be almost free of the errors that I worked hard toRead MoreAnimal Testing Is Bad Science1343 Words   |  6 Pagesthis backlash, and by educating the public on the true unsuccessfulness of animal testing, the ethical side is forced out in the open. The argument ‘Animal Testing is Bad Science’ by the People for The Ethical Treatment of Animals (PETA), argues that ethics dictate the value of each life, and that no life is overthrown by another. This well formulated argument effectively integrates ethos, logos, powerful structure, and robust premises to persuade the audience. Premises The central strength of the argumentRead MoreCosmetic surgery is a globally well-known term, which is undertaken to alter and enhance human1000 Words   |  4 Pagesfrom all other forms of surgeries and is a treatment for â€Å"want† rather than for â€Å"need†. Along with gaining popularity due to social obsession, it also creates health risks due to invasive surgery. This essay will argue for government control of cosmetic surgery in the areas of advertisement, medical malpractices and human welfare. Media advertising industry is playing a vital role in an exponential increase in cosmetic surgery. These advertisements need to be regulated that mislead viewers by showingRead MoreRole of Cross-Cultural Misunderstanding in Ruining Lias Life1219 Words   |  5 Pagesthree months into her life, begins to reveal epileptic symptoms. According to the Hmong community, the condition is curable, and the presence of spirits in such a patient’s soul is considered a blessing. However, American doctors in a community medical center fail to understand and appreciate Lia’s parents’ approach to the child’s disease, and are only interested in saving this child’s life. As the conflict develops, it becomes apparent that the child will not be healed; but this is not withoutRead MoreEthical Dilemm Ethics, Values, Morals And Other Law And Policies1520 Words   |  7 PagesIt is a situation which can involve an apparent conflict between moral values or actions which if obeyed, may result in emotional decisions taken (Allen, 2012) In order to determine an ethical dilemma it is necessary to make a distinction between ethics, values, morals and other law and policies. Ethical dilemma also involves the distinction between personal, emotional and professional actions. Giving an example of the ethical dilemma if a patient is on its last stage there can be an argument ofRead MoreNursing Malpractice And Negligence And Its Effects On Patients Essay1094 Words   |  5 Pagesnursing is often considered to be one of the most vital professions within the medical community. Registered nurses work to prevent and heal various different types of injuries, diseases, and illnesses. They are also responsible for administering a variety of patient services, consisting of individual patient care, analyzing and monitoring patient medical reports, and also possessing the ability to operate technical medical equipment. As well as, be able provide comfort and emotion al support for bothRead MoreThe Ethics of Euthanasia Essay1742 Words   |  7 Pagessuicide because according to Nargus Ebrahimi’s article â€Å"The Ethics of Euthanasia,† physician-assisted suicide goes â€Å"against society’s view of the sanctity of life, and can have both a secular and religious basis† (75). I am going to explore both the secular and religious motives for opposing physician-assisted suicide. To begin with, many religions oppose physician-assisted suicide because it goes against their beliefs. In an essay in Sylvia Engdahl’s book Assisted Suicide titled â€Å"Assisted Suicide

Thursday, December 12, 2019

Review on the Linear Accelerators with Flattening - myassignmenthelp

Question: Discuss about theReview on the Linear Accelerators with Flattening. Answer: A review on the linear accelerators with flattening filter in the administration of radiation therapy Introduction The linear accelerators with flattening filter free beam capabilities are now gaining traction in the radiation therapy arena. There are standard methodologies that have been used to administer the radiation therapy. In this brief report, a special focus is on the FFF beams where they are assessed by comparing their dosimetric characteristics with the conventional FF beams. In other words, what special features does the FFF beam have that makes them unique in the radiation therapy administration. Xiao1 asserts that the FFF are used to absorb radiations so as to direct it to the spots where cancerous cells can be annihilated. The photons are absorbed, scattered or produced in an ordered fashion. Therefore, the flattening filters act as attenuators, hardeners and scatters in the beam path2. The Flattening Filters The FFF has been in use in the past due to its facilitation of the delivery time so that what took so long to deliver the treatment (for SRS) was considerably shortened by the method. However, concerns have been raised on its efficiency as sometimes it leaves behind traces of radiation that can further cause other cancer types1. The differences in dosimetry properties The total dose rate for FFF is 2.46 times higher than the FF beams. Ultimately, the dose rate increase facilitates elimination of a larger portion of photons from the main beam center. Connectedly, treatment delivery efficiency has also been improved courtesy of the higher dose rates registered in FFF beams3. The surface dose of FFF beams are at a higher level compared with FF beams1. This is mainly attributed to the increased incident contaminant charged particle and low energy photons being propagated. On the side of the scatter factor, the FF beams are mainly attributed to the dispersion that is often exhibited when streamed3. The FFF beams tend to be denser at their penumbra hence recording relatively lower scatter factors. Therefore, in treating cancer, it even gets better with the use of FFF beams. The beam profiles of FFF and FF also show a marked difference. The FFF beams have relatively smaller penumbra width than FF beams; this is mainly due to softer beam spectrum. Clinical Applications FFF beams were initially developed and used in the treatment of the SRS (small field stereotactic radiosurgery). Later, their use has been extended to areas such as annihilation of brain tumors4. On target coverage, the FFF beams capture a larger portion of the target unlike FF beams. Besides, the time taken to complete treatment has greatly been improved with the use of FFF beams. Limitation Of The Fff Beams The beam often experiences a phenomenon technically referred to as photon target burn-up. Problems of modulation has also arisen especially since it is the target is distance-dependent and sometimes off-axis modulation may result into missing of the target hence can be another source for additional unsolicited radiations. Conclusion The review above ostensibly discussed about the FFF beams. Furthermore, comparison with other conventional beams has been done. The focus was on how the mentioned beams differ with the normal radiation beams hence the difference in dosimetry and other relevant properties have been relooked. Certainly, as mentioned earlier, the future of these beams in the radiation therapy administration is still bright. However, a number of issues must be fixed such as the radiation safety during administration of the therapy; for instance, are there residual radiation after administration? Besides, the modulation and propagation challenges cited must be addressed in a continuous fashion. References Xiao Y. Flattening filter-free accelerators: a report from the AAPM Therapy Emerging Technology Assessment Work Group. 2015; pp 2-3. Available from: https://onlinelibrary.wiley.com/doi/10.1120/jacmp.v16i3.5219/pdf Sunil Dutt Sharma. Unflattened photon beams from the standard flattening filter free accelerators for radiotherapy: Advantages, limitations and challenges. Journal of Medical Physics. 2011. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3159217/ Simon Duane. Dosimetry for Flattening Filter Free (FFF) linac beams and small fields (SF). National Physics laboratory. 2013. Available from: https://www.npl.co.uk/upload/pdf/20131202-duane.pdf MatthiasKretschmer et al. The impact of flattening-filter-free beam technology on 3D conformal RT. 2013. Available from: https://ro-journal.biomedcentral.com/articles/10.1186/1748-717X-8-133

Thursday, December 5, 2019

New Product Development Innovation Management

Question: Identify the difference between invention and innovation and how innovation can be successfully implemented to achieve growth. Demonstrate a critical awareness of the different models of innovation and how they apply to an industry case studies. Answer: Introduction The organization chosen for preparing this report is Tesla Motors. Tesla Motors is an American automotive company that designs, manufacturing and selling electric cars, components and battery products (Tesla.com 2016). The company was founded in 2003 and has grown significantly in the United States, Europe, Australia, Canada and Asia-Pacific (Tesla.com 2016). The company has made technological advancements and launched four car models. Tesla also unveiled its battery products and made hefty profits. Tesla also built a network of supercharging stations that was spread across various locations (Tesla.com 2016). Tesla has partnerships with multiple companies such as Toyota, Panasonic and Airbnb for production system, engineering support, battery, and various other purposes and reasons (Ramsey 2016). The company has plenty of customers but it needs to make its pathway to profitability. General Motors, Fiat, BMW and various other car manufacturing companies give a tough competition to Tesla (Pento 2016). Tesla is on a road to prove that electric cars can be better than gasoline-powered cars. They are environmentally sustainable with instant torque, zero emissions and incredible power (Tesla.com 2016). Innovative Tesla Tesla is considered as one of the most innovative companies as the electric cars are not just the essence, but the business practices add to their competitive advantage. The business practices of the company are innovative and significantly different than the other car manufacturers leading to increase in revenues. None of the cars produced by Tesla uses gas and has already sold over 107,000 cars (Gross 2016). Even the advertising strategies have helped in racketing up the sales without spending on Super Bowl, New York Auto Show and other expensive strategies. Tesla does not have dealers and sells directly to the retail consumers thereby saving profits (Gross 2016). Tesla was also listed on the FORBES Worlds Most Innovative Companies (Dyer, Gregersen and Furr 2015). Critical Analysis New Product Development is a process of creating, designing and conceptualizing new products and services. The development of new product aims at cultivating, maintaining and increasing market share (Gmelin and Seuring 2014). The new development product goes through numerous stages that are critically analysed as under: Idea generation The development of a new product starts with the concept. The SWOT analysis shall help in determining the internal as well as external structure of the company. It shall further help in finding a possible direction to align with the business strategy. It is argued that an organization must prepare a list of customer needs. The weaknesses, gaps in the product range and areas of product improvement should be identified (Business.qld.gov.au 2016). Feasibility Analysis Based on the above analysis, a large pool of ideas is created. It is argued that the product shall be highly competitive in the market based on its innovative features and performance. The main purpose of feasibility analysis is to assess if the project is technically feasible, profitable and falls within the budget (Ahmad, Mallick and Schroeder 2012). Product Specification The product specification implies the design, advantages and the manner in which it meets the requirements. It also details the features of the product and the technical details that forms a part of product lifecycle management (Gmelin and Seuring 2014). Process Specification After the product specifications are finalised, the costs and prices shall be estimated. Trial production runs shall be made for estimating the costs and prices. The sales forecast shall be made based on the consumer test results. The future cash flows and profits shall be predicted. Investment in production system and distribution system shall be estimated. The marketing strategy shall then be integrated for the product, price, distribution and promotional messages (Gmelin and Seuring 2014). Prototype development Prototype testing is one of the critical yet rewarding stages of the new product development. It shall help preparing the product for market entry. A member of the team with strong project management skills shall manage the product and coordinate the product development. A practical and informative schedule shall be maintained. The processes such as computer-aided design or graphic design must be streamlined. However, the patents shall be put in place and intellectual property shall be protected before the product is out for a test run. The characteristics of the most important customers must be identified and tested repeatedly. The necessary improvements shall be made as recommended by the customers (Business.qld.gov.au 2016) Design Review The design of the car shall be evaluated against the requirements by means of physical tests, walk-through examinations and engineering simulations. Additional effort must be spent for evaluating against ease of localisation, usability, and consistency. Design reviews shall be conducted for addressing the subject matter and issues (Ebrahim 2015). Market Test Market test means testing the product within a specific geographic area. The product shall be launched in the particular region so that the marketing mix can be monitored before the launch. The market test shall assess the different elements of the product. The target marketing strategy, positioning strategy and retail distribution strategy shall be tested before commercialization. However, market testing may be risky for the people actually paying to use the product. Their finance may be wasted if the product does not meet their needs or expectations. Although not always easy to identify, there are indirect costs as well. For example, the money used to test market could be used for other activities. The risk of losing consumer goodwill through the testing of an inferior product is also very real (Hong, Song and Yoo 2012). Product Introduction Commercialization is the process of introducing a new product in the market. The commercialization process is infused with sales, business development and marketing. It is argued that the commercialization of product involves the factors such as the timing, place, target and ways to launch the product (Caner and Tyler 2013). Follow up Evaluation After the product is launched in the market, it shall be followed up for evaluation to assess the response of buyers. The sale units and revenue earned in a quarter shall be assessed. Also, customer feedback shall be generated to assess if the stakeholder needs are met. The impact evaluation can provide necessary feedback to the companies for keeping the business alive. Any required changes shall be made in the new design (Caner and Tyler 2013). Recommendations The organizational communication program must be periodic as well as comprehensive. A deeper relationship must be established with existing customers as it shall be the most critical growth strategy. Before making recommendations, an internal analysis shall be conducted to analyse the environment. Strengths The company manufactures energy efficient cars that run on electricity (Tesla.com 2016). Tesla manufactures environmental-friendly cars and none of them runs on gasoline (Tesla.com 2016). Tesla supplies significant major parts to Toyota (Ramsey 2016). Outsourcing secondary components, it experiences cost reduction advantages (Gorzelany 2014). Tesla has many strong investors and partners such as Toyota, Panasonic, and Airbnb (Ramsey 2016). Weaknesses The cars are expensive in comparison with other car manufacturing companies (Lee 2016). The limited manufacturing capacity delays the delivery time to the customer (Bhuiyan 2016). Tesla lacks experience as it started in 2003 unlike Fords, Toyota or Mazda (Tesla.com 2016). Opportunities As the consumers are getting environmentally concerned, they are making efforts to reduce carbon emissions due to which Tesla may have a great opportunity for expansion (Krupa et al. 2014). Several countries such as USA offer subsidies to green energy companies. Tesla conserves much better energy than the rest (Worstall 2016). The quality control processes can help in significantly reducing cost. The demand for electric vehicles is increasing daily (Barteau 2016). Threats The giant companies such as Toyota, BMW, Fiat and various others give a tough competition to Tesla (Ramsey 2016). The competitors are also increasing day by day as the threat to entrants is high. The cars may not be attractive to the younger generation. The price of the cars may be unaffordable by the middle income consumers (Lee 2016). Table 1- SWOT Analysis A few suggestions that can be made for developing a new product are development of car accessories, manufacturing solar powered cars, and styling new designs for existing model. Looking at the market potential, it is analysed that the customers want innovative and cost-saving technologies. Considering all the variables, the solar powered cars seem like the best option for developing new product. The advantages and disadvantages of using solar powered cars shall be clearly stated to them. An assessment shall be made if they like the concept of solar powered cars since the benefits outweigh the costs. Additional recommendations are considered such as using the solar panels, while keeping the battery supported for electric power as back-up. However, the sun does not shine the whole day, so the panels must be strong enough to trap maximum energy. Also, the battery shall serve the purpose of travelling when the panel is exhausted and has no energy. The market is realistic and there is a need for the product. The product shall help in slowing down global warming, saving money annually, providing energy reliability; cars are noiseless and have low maintenance. The technical capabilities for manufacturing these cars are present in Tesla Motors. The product cost would be acceptable and profitable (Budischak et al. 2013). The main target consumers of Tesla Motors are the older age group. But the solar powered cars can be targeted at the youth as the cars would have dual energy, i.e. battery supported for electric power. The product positioning shall be for the premium or high income customers. Tesla does not invest much in marketing and it should make sponsorships, television advertisements and social media campaign for targeting the age group between 20 and 35 (Mangram 2012). The high performance car shall be safe, desirable and easy handled that would meet the needs of customers (Mangram 2012). The car shall weigh approx 300 kg with 5m in length and 1.8m in width (Thacher 2015). The car height shall be 0.90m. The car speed shall go maximum up to 120 kmh (Thacher 2015). There shall be a micro camera on the rear view with the image displayed to driver. There shall be hydraulic mechanical disc brakes and regenerative electric brake for the motor. There shall be four power trackers. The solar panels shall be on the top of the car where it would capture solar energy. The engine shall also have battery that can be charged through electric current (Thacher 2015). The solar powered cars must then be launched in the market after test marketing. Higher costs shall be incurred as the manufacturing facility shall be built to manufacture products. Also, as designed a large amount may be spent on advertising, sales promotion, sponsorship and other marketing efforts. The product shall be launched initially in London and New York as there is not much capacity to launch the product nationally or internationally. The product shall then rollout over time. The product shall also be launched when the economy is high as the people would have greater purchasing power (Gerken, Moehrle and Walter 2014). Conclusion The above report analyses the new product development of solar powered cars in Tesla Motors. The company is significantly investing on its research and development for making future models that would be smaller and affordable. The development of new product aims at cultivating, maintaining and increasing market share. The target marketing strategy, positioning strategy and retail distribution strategy shall be tested before commercialization. References Ahmad, S., Mallick, D. and Schroeder, R., 2012. New Product Development: Impact of Project Characteristics and Development Practices on Performance.Journal of Product Innovation Management, 30(2), pp.331-348. Barteau, M., 2016.How Electric Vehicles Can Boost New Markets. [online] Fortune. Available at: https://fortune.com/2016/06/11/uber-driverless-cars/ [Accessed 19 Jul. 2016]. Bhuiyan, J., 2016.Tesla has missed its delivery goals for the second quarter in a row. [online] Recode. Available at: https://www.recode.net/2016/7/5/12097382/tesla-shipment-delays-second-quarter [Accessed 19 Jul. 2016]. Budischak, C., Sewell, D., Thomson, H., Mach, L., Veron, D. and Kempton, W., 2013. Cost-minimized combinations of wind power, solar power and electrochemical storage, powering the grid up to 99.9% of the time.Journal of Power Sources, 225, pp.60-74. Business.qld.gov.au, 2016.Generating and screening ideas for new products | Queensland Government. [online] Business.qld.gov.au. Available at: https://www.business.qld.gov.au/business/business-improvement/becoming-innovative-business/developing-products-services/new-product-development/generating-screening-ideas-products [Accessed 23 Jul. 2016]. Business.qld.gov.au, 2016.New product prototypes and market testing | Queensland Government. [online] Business.qld.gov.au. Available at: https://www.business.qld.gov.au/business/business-improvement/becoming-innovative-business/developing-products-services/new-product-development/prototypes-market-testing [Accessed 21 Jul. 2016]. Caner, T. and Tyler, B., 2013. Alliance portfolio RD intensity and new product introduction.American Journal of Business, 28(1), pp.38-63. Dyer, J., Gregersen, H. and Furr, N., 2015.Decoding Tesla's Secret Formula. [online] Forbes.com. Available at: https://www.forbes.com/sites/innovatorsdna/2015/08/19/teslas-secret-formula/#241acf8759f8 [Accessed 19 Jul. 2016]. Ebrahim, N., 2015. Virtual RD Teams: A New Model for Product Development.International Journal of Innovation, 3(2), pp.01-27. Gerken, J., Moehrle, M. and Walter, L., 2014. One year ahead! Investigating the time lag between patent publication and market launch: insights from a longitudinal study in the automotive industry.RD Manage, 45(3), pp.287-303. Gmelin, H. and Seuring, S., 2014. Determinants of a sustainable new product development.Journal of Cleaner Production, 69, pp.1-9. Gorzelany, J., 2014.Why Tesla's Vertical Manufacturing Move Could Prove Essential To Its Success. [online] Forbes.com. Available at: https://www.forbes.com/sites/jimgorzelany/2014/02/27/why-teslas-vertical-manufacturing-move-is-manifest-destiny/ [Accessed 19 Jul. 2016]. 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